Inclusive & sustainable
product strategy
Product and digital strategy consultancy
“I believe that companies have the power to make a positive impact through their products. Whether you're looking to develop a new product or enhance an existing one, I guide you towards creating something that not only benefits your business returns but also the planet & communities.”
I help boost your profitability with thoughtful & purposeful product strategy
Drawing from 15 years of experience in product strategy, product management and digital strategy across diverse industries, I launched a passion-driven product and digital strategy consultancy, supporting businesses that offer physical or digital products and services.
Committed to being your partner in launching or expanding products and harnessing the power of digital innovations to develop and optimise your activity, I guide you toward achieving ultimate results: amplifying your returns while delivering positive impact.
Whether you're a solo-preneur or an established dream team, I provide clear direction and actionable guidance to shape digital and product strategies that foster sustainable growth whilst adding meaningful value to the world.
Let’s weave the
Sustainable Development Goals (SDGs / ESG) into your products
The UN's Environmental, Social, and Governance goals (ESG) provide an invaluable framework for product improvement, identifying areas where positive change can have the most significant impact on our world and communities. By aligning with these goals, I help you enhance the value of your products whilst contributing meaningfully to global sustainability.
Crafting a better world begins with a strong Product Strategy
designed with people and planet in mind
Clear direction
A strong product strategy serves as a compass, guiding development by pinpointing the target market, key features, and the value proposition, but also embodying principles of inclusivity and sustainability. This ensures resources are focused on crucial features, avoiding unnecessary spending.
Speed to market
A well-defined product strategy enables cohesive teamwork and prompt decision-making. This quickens the time-to-market, especially critical in competitive industries where being the first holds a significant advantage.
Inclusive Customer Offering
A forward-thinking strategy incorporates thorough market research to ensure that the product resonates with diverse customer needs. By taking this inclusive approach, costly pivots later in the development cycle are mitigated, validating the product's appeal and fostering sustainable growth from inception to launch.
Ease of adaptability
A resilient and forward-looking product strategy promotes adaptability, enabling responsive actions to market, technological, or business shifts without significant disruptions or the need for complete overhauls. By embracing inclusivity and sustainability, this approach ensures that adaptations are not only efficient but also aligned with long-term environmental and social goals.
Why work with a Product consultant?
Lacking internal expertise or operating with a junior team? Short on time for a 4-8 month hiring process? Limited resources to commit to a long-term employee? Team capacity already stretched thin?
Partnering with a dedicated external Product and Digital Strategy consultant, specialising in environmental and social approaches, offers the opportunity to tap into new expertise, glean fresh insights, and access resources not readily available internally. This collaboration has the potential to greatly enhance your returns while also nurturing a positive community and ecological impact.
Tailored for you
From end-to-end support or consultancy on a subset of your strategy, I offer a range of services for all your needs
Opportunity definition
Analysis: market, customer research
Focus: vision, mission, objectives
Offer: product solution, value proposition
Model framing
Business: partners, stakeholders
Sales: channels, customer relationship
Financials: revenue streams, cost structure
Delivery strategy
Set-up: goals, initiatives, prioritisation
Resources: budget, teams/FTE
Roadmap: milestones, release planning
I love sharing my knowledge, ideas and passion!
Let me inspire you with case studies and articles.
Passion, skills, data and extreme empathy drive my work, but here is what others are also saying about it:
Deborah C.
EVP Product - Construction
“Audrey had a significant impact in advocating for a Product Led approach to future building development, aimed at meeting industry demands for sustainability, cost-efficiency and addressing evolving human needs in residential spaces. She adeptly navigated a demanding role, leveraging cross-professional insights, obtaining elusive data points and pushing new ideas into an industry often resistant to innovation. Furthermore, she demonstrates a determination for success but is also humble to learn and adapt to feedback. She possesses a strong strategic acumen, which she fosters with a collaborative approach with the teams. I highly recommend her if you have a complex challenge to navigate.”
George B.
Director Global Digital Products & Wearables Strategy - Lending
“Audrey is a delight to work with and I would recommend her to anyone. She is bright and has a natural feel for all things digital which is highly unusual in financial services. She has outstanding ability to think up good ideas which no-one else will have thought of. She is a superb team player and popular with colleagues. One of my best hires ever :)”
David H.
CEO & Managing Director, Digital Marketplace - Banking
“Audrey is one of those rare high integrity, "can do" people with a sharp strategic brain and a passion for innovation. She is curious, hungry to learn and has an unselfish desire to support everyone she works with, with her positive outlook and great follow-up. Combined with her ability to challenge those around her in a collaborative manner, she is a joy to work with. I'd have her on my team any day!”
Daniel G.
Senior Strategy Manager/VP - Credit Cards
“Clearly intelligent, Audrey can also challenge conventions and is articulate in stating her case. She has rapidly developed a grounded and broad understanding of the payments industry and is able to converse as a peer with senior stakeholders. It has been a pleasure working on projects with Audrey and she would be a valuable asset to any organisation, large or small.”
Charlotte D.
Small Business Owner - Education
“Audrey stepped in during a prolonged period of reduced business activity. Following a comprehensive assessment of my digital infrastructure and operational procedures, she undertook a complete reconstruction of the online tools. Her initiatives resulted in a substantial upswing in new leads and in the implementation of online features greatly valued by our clients. Delving into my work supporting individuals with learning challenges and specific disabilities, Audrey demonstrated a keen care for diverse needs, thereby significantly enhancing the overall service delivery.”
Britta J.
Small Business Owner - Art, Fashion & Spacial Design
“I had the pleasure of meeting with Audrey to discuss my website, which generated fewer orders than I had hoped. My offer was unclear or misunderstood by visitors, and I was unsure about what I was truly offering. Initially, I was sceptical about Audrey being the right person to help my small artistic business, given her extensive experience with large companies. However, she quickly proved me wrong. In a well-prepared and structured two-hour conversation Audrey had identified the strengths and weaknesses of my business strategy. She sensitively and attentively addressed my concerns, offering insightful suggestions to refine my offer. Audrey also provided a clear and actionable Next Steps list, which has given me a concrete plan for the start to improve my company. Thanks to Audrey's guidance, I now feel confident in the direction of my business and am eager to implement her recommendations. Once I complete my part, I look forward to continuing our collaboration. Audrey's expertise has been invaluable, and I highly recommend her services..”
