Transforming Tutoring: How a Clear Digital Strategy Elevated a Solopreneur's Business

Recognizing the Digital Dilemma

When Charlotte, a solopreneur specializing in tutoring for children and adults, particularly those with disabilities, reached out to me, she was concerned about the ineffectiveness of her online advertising efforts. Upon reviewing her digital presence, it became evident that the root issue lay not in her advertising, but in the somehow outdated website lacking in user interface (UI), user experience (UX), and search engine optimization (SEO).

Photograph: Charlein Gracia

Crafting a Digital Strategy and Roadmap

Recognizing the need for a comprehensive digital overhaul, I devised a new strategy focused on enhancing SEO to attract organic traffic, rather than relying solely on costly search engine marketing (SEM). Additionally, I proposed the development of digital features to provide remote access to specific content and support for clients beyond their tutoring sessions.

Driving Success through Digital Transformation

In just a few months, the results were remarkable. Charlotte's online visits tripled, she achieved her highest-ever number of new subscribers for her tutoring holiday bootcamps, and her clients began utilizing the new digital tools on a weekly basis. Moreover, the implementation of the digital strategy inadvertently boosted her SEM results.

By having a clearly defined digital strategy with specific goals and a roadmap for execution, Charlotte saw improvements across all her business key performance indicators (KPIs) while simultaneously reducing her overall acquisition costs. Most importantly, her clients now enjoy the benefits of user-friendly digital tools, leading to increased satisfaction and retention.

This work showed how a well-defined digital strategy can effectively allocate resources to the right products and features, ultimately driving higher impact and success for businesses like Charlotte's.